Podcasting Power

chromaRecently, I had the opportunity and pleasure of actually being on Gordon Firemark’s podcast, and couldn’t wait to get him on my show.  Any good doctor knows that when you’re meeting a patient for the first time, you always want to take a very good history.

Gordon is an entertainment lawyer, a sole practitioner in entertainment law in Los Angeles, California; good old Hollywood. He has been doing that for about 23 years, and describes what he does as helping the creative and the business minded folks in this industry to bridge the gap and work together by helping them make and manage smart deals that make sense and that give them an opportunity to get their product and message out to the marketplace.  The message out and the money in.

Gordon has a technical background, and sort of an affinity for media. When he was asked by a fellow to do a Q&A series with him in a podcast, ten years ago. He joined him as a co-host and  had a show called, ‘The Law and Video.’ He would answer questions submitted by his listeners who were mostly videographers, video producers, and that kind of thing. That lasted for a year or two, and then they stopped.  He felt the void almost immediately and decided to start his own, and focus on his practice area of entertainment law. The show Entertainment Law Update is his first podcast, which started in 2008,  where they do a monthly roundup of legal and entertainment law news.

 

Diagnosis

Podcasting Effectively

I asked Gordon to share what he would want to tell attorneys out there about podcasting.  I’ve been doing this now for four months, five months, it’s a blast.  I love doing it and it’s not nearly as difficult as you might think  in terms of from start to finish.

Gordon shared that he believes some of the big concerns that lawyers come up with are it’s too much work, it’s time consuming, it’s expensive, and it’s difficult.   He doesn’t believe that to be the case at all and actually refers to it as an effective tool in media.  For Gordon, it has a certain fun factor.  He has been able to get podcast out within 15 minutes of recording and has developed an effective system for streamlining his podcasting.

A giant issue with lawyers is that they fear giving away too much information as they would rather have clients pay for it.  This is a very understandable concern, but understanding how to marketing yourself as an expert utilizing this most effective platform will wash that fear away.

 

Remedy 

The real key to success with any kind of content marketing nowadays, is if it feels too much like marketing it’s going to turn people off. But if it feels like you’re giving them information that they can use, actionable stuff, solves their problems, answers their questions, then that’s going to be good, and you get the rub off effect.

We live in a day and age now when, if someone has a legal problem, or an issue that they want to address, they don’t pick up the phone and call their friend, or their parent, or someone and ask for a referral first. They may do that, but first they go and research it on the Internet themselves. And if you’re the lawyer who’s out there providing information that answers their questions and solves their problems, in as many different forums and media as you can, you will be the one they call. Bottom line. And so that’s why it’s podcasting is such an effective tool.

Content marketing is about the development of relationships.  People buy from you when they trust you and podcasting gives people that chance to get to know you, what you offer and what you’re able to do for them.

A few extra tips

  • Podcasts can be transcribed for repurposing and reusing content. This is also an aspect of added value for the person you are interviewing.
  • The best post-podcast route is to have a checklist and work the system.

For more information on Gordon, please visit his website at http://firemark.com.

 

This is a transcript of a recorded live presentation. It is in spoken-word format. While we have cleaned up the transcript a bit for easier reading, it is not in edited written-word format. – See more at:  – See more at: Content Marketing with Gordon Firemark

 

 

 

 

Leave a Reply

Your email address will not be published. Required fields are marked *