Business Transactions and Estate Planning with Aiden Kramer

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In this week’s episode of the Law Practice Doctor, Sam Gaylord interviews Aiden Kramer.  Aiden is a solo practicing lawyer focusing on business transactions and estate planning.  Producing videos on YouTube has been a major driving force in the growth of her practice.


  • How did you get into creating videos for YouTube?
  • What are some mistakes people make in their marketing?
  • How do you come up with the ideas for your videos?
  • What is the process you go through to upload your videos?
  • Do you do any keyword research to figure out what search terms to focus on?
  • How do your videos incorporate into your marketing plan?
  • Do you track and analyze the statistics for your YouTube videos?
  • How much of an impact has video marketing had on your law firm?


Internet Marketing, Blogging, YouTube

  • YouTube is less crowded for lawyers than other possible channels.
  • Blogging increases the odds of you being found on search engines like Google.
  • Videos are an easy, fast way to discuss a topic and connect with your viewer.
  • It takes a while to become proficient with video production, but if you put in the work you will see results.
  • Don’t get intimidated by the process, it’s easier than it looks.
  • Once the video has been uploaded, you should promote and share it to drive views.
  • The more views a video has in the first couple of days of being posted, the higher YouTube will rank the video.
  • Pinterest and LinkedIn are others places to post your video content that can drive views.
  • 70-80{cf5d02f31badde63b68d55c0bed56ab5356094abc2057734bc0088249d8536d3} of Aiden’s clients find her online through her video marketing efforts.

Video Production

  • Create an account on YouTube and Google+.
  • Invest in the equipment you need, your computer’s webcam and microphone will work when you’re just getting started.
  • Good audio can make up for substandard video quality.
  • Lighting can be tricky when recording video. Use extra light/block extra light to try to even out the recording.
  • Cell phone cameras have improved a lot in the past few years and are fully capable of creating high resolution videos.
  • Video content doesn’t have to be complicated to work well and drive results.
  • Video marketing can create a connection with your viewers before you ever meet them in person.
  • Write an accurate description for your video while trying to keep in mind what your potential clients will be searching for.
  • Write as many relevant tags for your video as YouTube will let you.
  • Editing the closed captioning of your video can help with SEO as well.


  • Questions your clients ask you make for great content.
  • Once you begin producing videos, the comments are another great place to find new ideas.
  • Snapchat is a relatively new app that works well for reaching your followers and asking for feedback.
  • Searching in Amazon is another good source of ideas, chapters in books you are searching for are great for finding long tail keywords.

Video Editing

  • Windows Video Editor (PC) is a viable option for editing simple videos. iMovie for Macs is the alternative.
  • com is an easy and inexpensive way to outsource video editing.

Keyword Research

  • Use Google Keyword Planner to discover what keywords your clients are searching for.
  • Use those keywords in your video title, description, and tags.
  • The keyword planner can also help you find ideas for new content.
  • Identify the channels that are driving the results you want. Focus your resources on what works.

Tracking Metrics

  • YouTube stats can show you valuable information about how your viewers are interacting with your video.
  • You can use tracking to find out which content resonates and what you should focus your efforts on.

Thank you for listening! If you enjoyed this podcast, please subscribe and leave a 5-star rating and review in iTunes!


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