My most recent guest on The Law Practice Doctor was Josh Brown. Josh is a franchise attorney in Indianapolis who built his practice around helping entrepreneurs build businesses that grow. Here is a small taste of our interview.
Provide the audience a little bit more about you, and sort of what you’re up to now, and how’d you get to where you are?
I started my own firm a little over two and a half years ago. And for the last I’d say five or six years I’ve focused my entire practice on franchising and entrepreneurial growth. So I work with people who are looking to buy franchises, become franchisees, and also work with the entrepreneurs who have built businesses and now they’re looking to scale and grow through franchising. So it’s been really- it’s been really a fascinating ride, it’s been lots of highs, some lows, but ultimately been the best decision I’ve ever made.
What sort of success do you run into as a result of having niched down to that single, specific area?
Well it’s been tremendous, I think it’s been everything. I think it’s been at the core of everything that I’ve been able to do thus far. I’ve been fortunate enough to experience some significant growth over the years. I had no idea I was going to be a franchise attorney when I went to law school even though I had worked with franchised businesses. It wasn’t until I was practicing for about four or five years that I realized, you know at the time I was working and doing a lot of corporate litigation, and I thought, “Gosh I really just don’t enjoy this that much.” And I happened to get a small business client, and it was at that moment that I realized, “Wow it’s really kind of great to work with the entrepreneur, and to work hand in hand with them, and-” but then I thought to myself, I can’t just be another small business attorney, because there’s thousands of them out there. How can I put myself into a niche- I mean I had had sort of a business management marketing background, so I knew the value of doing that.
When I look at your website, you’ve got a podcast going also which I definitely want to touch on. But you’ve got your blogs, you’ve got all of the information that you’re doing, you’re all over media. And so, it seems like you have a real sense of the marketing perspective on how to get that brand of the entrepreneur lawyer, or entrepreneur attorney out there. So how did you sort of focus in that area? How did you get to moving in that direction?
So what I did was probably about four years ago maybe, I decided that I was going to start blogging. I mean I was interested and I knew that I wanted to have a franchise-based blog. And so I thought long and hard about a name, and I thought, ‘Okay I’ll just buy a domain. www.IndyFranchiseLaw.com thinking that somewhere down the road there could be an Ohio Franchise Law, or something else, you know? I started buying up all these names thinking that I wanted to be a person that was really taking advantage of what I came to know as content marketing. I think the person who really probably turned me onto this the most would be Seth Godin. I’m sure you’re aware of Seth Godin, he’s a marketing genius. And so I started reading some of his books, and just reading his blog and realizing that the key- you know we all know that the first place everybody goes is the Internet, whether you want to believe. It doesn’t matter what they’re looking for, most of the time they’re going to go online. And so the idea was well how do you- how can I position myself to show up where I want to show up? And so this whole concept of content marketing, which is you just put information out there on a consistent basis that actually is helpful to people, that answers peoples’ questions. You know there’s a great marketer name Marcus Sheridan who I had the fortune of interviewing, he’s got a great podcast called The Sales Lion. His whole thing is you know, answer peoples’ questions. And that’s what I started doing.
To find out more about Josh visit his website at https://indyfranchiselaw.com/
This is a transcript of a recorded live presentation. It is in spoken-word format. While we have cleaned up the transcript a bit for easier reading, it is not in edited written-word format. – See more at: Niching Down and Content Marketing with Josh Brown