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In this week’s episode of The Law Practice Doctor, Sam Gaylord interviews Lindsey Anderson, who is a web strategy expert and works with small business owners to help grow their businesses. Lindsey is the founder and CEO ofWeb Impakt and Lindsey’s Web, and during this episode. offers tips on social media marketing and common issues and solutions when building a website, as well as the importance of an online video presence.
Main Questions Asked:
- What do you suggest a business has on their website?
- What is social media marketing, and how should I be using it? How should an attorney make a mind shift to allow people in more?
- Is there a difference between a printed newsletter and an email newsletter?
- What common issues do clients approach you with? What resources do you use for outsourcing?
Key Lessons Learned:
- Search engine optimization is making sure your website comes up first when people type in specific keywords on Google.
- In the SEO world, content remains king.
- Google is the number one search engine, and YouTube is number two.
- Video marketing needs to be on your website but it doesn’t have to be complicated.
- People want to watch a video of you, as it gives them a better sense of who you are.
- Introduction videos can be as little as 30 seconds long yet make a huge impact.
- Audiences love micro content, so keep your videos short and focused on one topic.
- There are a lot of articles online but fewer videos, so hook viewers in quickly and tell them what your website has to do with them and why they need you.
Social Media Marketing
- Social media marketing is ‘top-of-mind awareness.’
- Choose one platform in addition to Facebook and stick with it.
- Set up a business page and ensure it is well branded in a similar format to your website.
- Post content three times a week.
- Run a Facebook likes campaign to build followers and target it toward your niche.
- Make it a goal to get people from social media to your email list.
- Digital newsletters offer in-depth analytics that help your business.
- E-newsletters platforms have the ability to show analytics that include the name of the person who opened the email, when they opened it, how many times, what they clicked on, and if they forwarded it.
Solutions to Common Issues
- Ensure your website is mobile-friendly
- Have Google Analytics installed. If you are outsourcing, this should cost no more than $25.
- Make sure you address your audiences’ pain points through website and social media content. Writing can always be outsourced.
Sites such as Fiverr, Elance, and ODesk are a good resource for outsourcing virtual assistants.
ODesk has a feature that randomly takes a screenshot, which allows you to verify that the freelancer was working on your project during the time they specified.
Source a freelancer who has a five star rating and that has worked at least one hundred hours.
Advice If You’re Starting Out
- WordPress.org templates are simple and affordable.
- Ensure you are on social media as a business (not personal) and create ‘trust content’.
- Register your business on Google Businesses.
Thank you for listening! If you enjoyed this podcast, please subscribe and leave a 5 star rating and review in iTunes!
Links to Resources Mentioned