Law Firm Web Design: Your Firm Needs to have A Website

It wasn’t too long ago when an article like this would have been pounded out on a typewriter instead of a laptop, and I would have slow dialled my wife on the rotary phone to ask if the faucet in the kitchen sink was still leaking?  It is?  Well, time to get the Yellow Pages out and look for a plumber then.  You remember that right?  The big ol’ yellow book full of company advertisements and contact info.  The one you kept in your desk.  No?  You say you go online to their website at YP.com and search for a plumber from there?  I see.

Yes, I’m making a point about the changing landscape of the technological world, and how this has affected they ways we do business, and especially how we market those businesses.  Typewriters are gone, phones have gone cellular, and it’s doubtful that anyone under the age of 30 has ever flipped through the paper version of the Yellow Pages.  They still deliver to those customers who require them, but according to their company, more than 80 million people visit their site (or use their app) each month.  These kind of statistics are only going to increase, as the younger generations who have been born and bred with the internet, replace those generations who still remember the days when there were no cell phones to speak of, or stare at.

Today I’m going to speak on the subject of online marketing a little deeper, so you can make some informed decisions as to how you will handle this all important aspect of your firm’s success.  How Important is a Law Firm Web Design? In recent years, the internet has become the most important marketing tool available. I’ll even throw in a helpful offline strategy, which in combination with a website makes for a nice one-two punch.

Law Firm Web Design – Diagnosis

You’re good at practicing law.  That is your expertise, and that is where you shine.  Yet, you are well aware of the other aspects that are required to run and manage a successful law firm.  Marketing, for example.  But where do you find the time to now study and learn the best practices for this aspect of your business?  This is a specific concern for small firms with tighter budgets, or for practices that are just getting off the ground.

There is no way around it, some time and energy must be given to marketing.  So, I would like to help you avoid any extra stress and anxiety, because I know that that is the last thing you need right now.  Let’s take a look at the first place you should start, if you haven’t already.

Law Firm Web Design – Remedy

Your law firm needs to have a website.  Full-stop.  Hinge research showed that 77{cf5d02f31badde63b68d55c0bed56ab5356094abc2057734bc0088249d8536d3} of professional firms generate new business leads online.  Add to this the aforementioned point that more and more people are using the internet for the searching needs, and the necessity of a company website is obvious.

But is it enough to simply put up a site and wait for the clients to come rolling in?  Unfortunately, the answer is no.  To get people to view your site requires some more work.  Let’s outline some of the steps:

You’ve Got A Site, Now What?

  • You’ve got to provide content and information to attract search engine traffic.  This can be articles or videos for example.  Focus on creating high quality content and use Google Keyword Planner to sharpen up your SEO.
  • A social media presence will also drive traffic to your site.  This is a great place to begin to express yourself as an authority on your particular branch of the law.  Facebook is still reigning in top spot as a social media channel, so I would recommend showing your face here.
  • Another way to attract viewers is with an online ad campaigns.  Again, Facebook has proven to generate great success with their ad campaigns.  The idea is to always be visible and active so when that lead does need to hire a lawyer, you are the first person they think of.

Through the Funnel To the Goal

Every viewer of your site is a potential client, but unless you take measures to keep their attention when they get there, it is likely they will move on, and you may never hear from them again.  Once you have that first contact with your potential client, you need to move them closer to the goal of them becoming an actual client.

To do this, you need to offer some form of incentive to get them to give you their email address.  I strongly suggest that what you offer has true value to your potential client, or they will be turned off by the lack of authenticity.  The current market is showing that video is the way to go in this regard, so you might consider offering a free video course, or if time is tight, an email course related to hiring a lawyer is another good example.

Once you have their email address, you can include them in your newsletter, and provide them with unexpected offers of free value to continually build your relationship with them.  This is what the know, like and trust factor is all about.

Now, the idea is to funnel your clients towards the goal of hiring you as a lawyer, and separate those prospects from the ones who will never actually hire you.  A good way to do this is to suggest a free consultation to discuss how you can help them.  From this stage, an interested client will make the steps towards becoming your actual client.

Resources

For those of you who will take on this aspect of your business and personally market your business online, I highly recommend this guide for a comprehensive look at marketing your firm.  There is more detail that you need to be aware of and this guide will take you through each step of the way in an easy to understand manner.

If you have come to the decision that you just don’t have the time or internet savvy to handle this side of your marketing on your own, take heart, there is a solution for you too.  You have a marketing budget correct?  Well, there are plenty of experts in online marketing available for hire, who can see this process through from beginning to end.  They will build your site and even produce your copy for you.  This way you can devote yourself to doing what you do best, and that is practicing law.

Law Firm Web Design – Closing Words

I promised you an offline tip as well, so here it is.  Consider investing the time in speaking engagements, where you can display your knowledge and expertise in your particular field.  Now, with your professional website in place, when you hand your card to interested parties they have a place to go, and you can continue your relationship.

If the thought of speaking in front of an audience has you looking for the back door, I highly recommend joining the Toastmasters group in your area.  Not only will you develop your skills as a public speaker, but you will be meeting new people in your area who will soon come to know you and your business, and may one day be a client or refer a client.

I trust that there is some helpful information and resources here to get your marketing campaigns moving in the right direction.  Remember, the idea is to work with the channels that are proven, so that you can be billing hours and spending time doing what it is that you love.

I will speak to you soon!

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