We have discussed at some length the necessity of having an online presence in today’s marketplace. In fact, since your company website is fundamentally going to be the heart of your marketing campaign, I’ll presume that you have already taken that step.
Today, I would like to focus on one specific element “Law Firm Video Marketing” that you can add to your site that will really help you to stay ahead of the curve. It will also work to generate the traffic that you need to consistently acquire new clients for your firm.
I’m talking about law firm video marketing. I’ll show you how an initial expenditure of time can pay you continual dividends and share some tips and advice for those who haven’t considered this notion before.
Let’s get started.
Law Firm Video Marketing – Diagnosis
If you didn’t know already, the world’s leading video-sharing website, YouTube, is the second largest search engine, and processes more than 30 billion searches per month.
People are watching videos. A lot of videos. You’re really missing out if you haven’t tapped into this marketing channel yet.
Ok, so now you have some awareness of the importance of video, but what if you don’t have a lot of time or expertise. It’s possible that many of you don’t have the time to even consider this option, and wouldn’t really know where to start if you did.
Well, don’t worry, I have a video you can watch! And some helpful tips we can look at now.
Law Firm Video Marketing – Remedy
They say a picture is worth a thousand words, so how many is a 1-minute video worth? It’s going to be worth more than words to you. It’s going to be worth the time you can save on marketing efforts, and it’s going to be worth the profit you reap from the clients you connect with through this medium.
Let’s quickly run through some of the reasons why video is important for your success:
The Know, Like and Trust Factor
You may not have the time nor the inclination to produce a video series, or a video-course, but I’m sure you can schedule the time to make an introductory video for your website. Let people see who you are and get a sense of your ‘vibe’.
This is invaluable for kick-starting a more authentic relationship with your prospective clients. Seeing you on video gives them an opportunity to get that sense of you who you are, and connect with you in a way that is deeper than they can with written word.
Content Saturation and Information Overload
Speaking of the written word, have you noticed how much is out there? This is one reason why more and more people are watching video, and one reason why I keep these posts to a reasonable length. There’s only so much we can take before we start to shut off, our eyes glaze over and…..click, they’re gone! A video cuts right through this problem and keeps your viewer engaged.
Vids for Learning
People turn to videos especially when they want to learn about a subject that they don’t know about. This is why a video on the type of law that you practice or advice on the variety of subjects pertaining to common issues people have could really generate a high volume of traffic and leads for you business.
Video Production Tips
If you simply don’t have the time nor the inclination to make your videos yourself, tap into your marketing budget and hire a professional to do the job. They will come with their expertise and equipment and guide you through the process to create what you need. All you need to do is dress well, (no pinstripes) and be receptive to coaching.
I would recommend putting together your own script beforehand, and concentrate on telling a story that is helpful to your audience, is benefit driven or offering some value, and as always, is speaking to your target audience.
Law Firm Video Marketing – Closing Thoughts
So there you go. Video is important, we know that now, and it doesn’t have to become a new hobby. There is a great potential for you with this medium and I highly encourage you to explore it.
Got a comment or question? Please share it below, or contact me anytime!
Until next time!