When choosing a marketing strategy for law firms, many legal practitioners tend to overlook video marketing. In contemporary time, it has proven to be one of the best strategies that one can employ as far as marketing is concerned. This is because it tends to appeal to a wider audience and is more captivating than traditional forms of marketing. It builds your credibility, trust, authority, and expertise in your specific area of practice.
Law firm video marketing is essential to the growth of your business. If you want your law firm to be visible in the online space, you inevitably have to put out information that will be easily found by your prospects. The information that you post has to adhere to a certain set of standards. They should be:
- Relevant to the needs of the client
- Distinct from other law firms
- Educational in nature
- Informative to the end user
- Representative about your firm
With law firm video marketing, you will be able to achieve the following standards conveniently. You get the chance to create the type of content that gives you an upper hand especially in advertising your core business.
When undertaking law firm video marketing, the following guidelines are better placed to make it successful.
Make it Brief
The length of your videos should be between one and two minutes. Long videos are boring. Viewers will ultimately lose interest if you go the long video route. Therefore, when instructing, advising, prospecting or sharing a story on your video, ensure that you’re brief to them brim.
Ensure High-Quality Production and Editing
At the back of your mind, you should remember that you’re producing a video for professional purposes. It should be edited to the highest standard. Have an expert assist you if you’re not well conversant with editing and production. The sound and lighting should be clear. You should also ensure that your appearance is neat and professional.
Have a Segment for FAQs and General Questions for your Law Firm Video Marketing
You can use videos to answer general questions about your law firm and your area of specialization. You can readily upload such videos on YouTube while also posting a link that redirects people to your official law firm website.
Put Welcoming Videos
Every new visitor to your website wants to feel welcomed. You can do this by posting a welcome video in which you get to introduce yourself to the visitors and also get a chance to connect with them. This video should show that you’re grateful for them taking their time to visit your website. A nice tip is also to include a short review from a client.
Share the Videos All Over Social Media
Create at least one video per week and upload them on your social media sites such as Facebook, LinkedIn, and SlideShare. This will increase your visibility in the social media arena and will ultimately bring more leads and customers.
In conclusion, law firm video marketing is a great marketing strategy for your business. The highlighted tips are just some of the ways you can maximize in this strategy. Apply them with particular consideration to your circumstances and state bar rules, and you will grow your law firm exponentially.