Many lawyers start their own law firms in an almost effortless way. For some, it’s just a culmination of their entrepreneurial spirits. But for some, it is the pressures of the modern day job market and the dismal opportunities that it presents. Irrespective of the motivation, there is always an air of optimism, prospection and a sense of well-being when an attorney finally has their own practice. However, as time passes by, a new challenge presents itself; getting clients. Forming a client base is one of the biggest hurdles that a lawyer can face. It has a direct bearing on the volume of business that the lawyer has, and ultimately determines the overall revenue of the law firm. So it comes as an imperative to have a constant client base that’s always growing. Here are some tips on how to get clients as a lawyer:
How to Get Clients as a Lawyer through Referrals
This is one of the most popular ways of getting clients. It’s quite effective, and it’s what keeps experienced and established lawyers in business. The secret to building great referrals is through the cultivation of quality relationships with clients and other lawyers alike. It entails adding more responsibilities. Don’t be just a lawyer, be a:
- Advisor, and anything that endears to your client on a professional basis.
Another secret to getting referrals is through exemplary customer service. The little things that you do go a long way. For example, when a client signs up for your services, send them a thank you note. The guiding factor when displaying customer service is maintaining an image that shows you value the customers in your business. This is what will motivate your people especially customers to refer your law firm.
How to Get Clients as a Lawyer through Online Marketing
The modern day world is characterized by increased online transactions and interactions. In fact, more people turn to the online space by default to seek information, services and also to do transactions. Thus, if you would want to increase your chances of getting clients, being present in the online space comes as an imperative.
The following are some ways to increase your presence in the online space to get more clients:
By having your law firm blog and uploading useful content, you are in essence increasing your credibility, especially with your target market.
- Email Marketing
Having an email list of prospective clients and sending periodic updates on what you have to offer is sure to get you clients.
- Social Media
Your online networking habits could also be a great way of how to get clients for as a lawyer. Open a Facebook, Twitter or LinkedIn account for yourself or your law firm and create a massive following. Always update your followers and share up-building content with them.
Leverage on other Law Firm’s Overflow Work
Sometimes, you have to act smartly to build your client base. If your big time lawyer friend has some overflowing work, do them a favor by taking on some of the work. You will benefit from the increased client base and also real-time practice experience.
All in all, getting clients as a lawyer is a hard endeavor that requires patience, commitment and diligence. The above-highlighted ways on how to get clients as a lawyer are sure to change your fortunes for the better.