Choosing Your Business Name

Starting Your Own Law Firm

One of the questions I answer frequently is, “what do you need to start your own law company?”  It’s a big question, and so naturally it is a big answer.

Let’s take small bites at it and look at one component at a time.

For this article, we’ll tackle the considerations you need to take when choosing your business name.

The Process

First thing to do is carry a notebook and pen around with you while this subject is on your mind, to capture those ideas when they come.

You never know when they will.

I’m a little old school, so the new lawyers among us will probably use their phones for this.

Start the ball rolling with a brainstorm session and write down keywords and synonyms.  As a general rule of thumb, you want something distinctive and professional, and related to the products or services you are offering.

Make sure it is easily spelled and pronounced.

Many lawyers use their names, which is certainly the reasonable choice.

You’ll want to come up with a few business names that might suit your company in case any of them are already taken.

Domain Names and Other Background Checks

The first check you want to make with your proposed names is to see if their online domain is available.  You’re going to want to have a website as soon as possible, so this is important.

You may not have considered which form of legal entity you will choose, but for corporations and LLCs, the next step is to check the availability of your proposed names with the appropriate corporate filing office.

Finally, ensure that your name isn’t trademarked on the federal or state level.

Make The Choice

After you run through these steps, make the best choice of what is remaining.  Run it by your friends and family to get some second opinions.

I advise checking your gut feeling too.

There you have it!

We will look at more things you need to start your own law company next time.

Until then!

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