Whether you’re an attorney or running a small business of any sort, having a website to promote your small or solo business is critical in the world of technology we live in. Now having your website analyzed by a professional, can help you market your business against the 800 pound gorilla companies out there. You may just need a little tweaking of a few things that will help you become a major player in the game on the world wide web.
Recently I had the privilege of sitting down with Adam Hommey of www.HelpMyWebsiteSell.com. Adam simplifies the internet marketing technology for clients and he was so gracious to share some of what he does with me. He is an experts at diagnosing websites to determine if a site is able to bring in the business expected after spending tons of dollars to build. He shared several processes that he and his team uses to diagnose a website in order to answer the question, what are people looking for when they visit your website? Sort of like a doctor diagnosis a patient.
- What audience you are targeting? Your message must addresses the right people.
- Make sure that you’re actually addressing someone specific, not just tooting your own horn.
- Further examination is given to the certifications that should be listed on your site. People will definitely want to know that you are an established attorney or professional.
- Great consideration is given to how easy it is for someone to get a hold of your office. Is your contact information easily accessible?
- Addressing FAQs (frequently asked questions) as well as questions you wish clients would ask up front. A blog may also be a good idea.
- What information on your site provides people with peace of mind about you and your company?
These are just a few steps in the process but enough analyzes to determine where you are right now and what you need in order to produce a site that will convert visitors into customers.
Visitors vs. Traffic
Ask yourself, if you could press a stethoscope against your site what would the heart rate measure? Would it need life support? One of the most important things to keep your site breathing is getting people to visit. Adam suggests thinking about some basic search engine marketing strategies such as considering what people naturally type into Google, e.g. “How do I beat an out of state New York speeding ticket,” and then, naming your content accordingly. This will help people searching for your niche to find you more easily.
Consider those stopping by your site to be visitors. Visitors are those who are pre-qualified for your product. Traffic can just be those who are random people stopping by. Visitors who will be converted to customers will be those who are the 3 P’s Prequalified, prepped, and pumped.
Becoming an Authority – Writing a Book
Adding your story to your website is extremely important. A great way to do that is by writing a book. It’s really not as difficult as it may seem. Adam provides a few easy tips to getting started
- Write outlines of what you want to cover.
- Source 8 podcasts to be featured as a guest on and get interviewed on each of the 8 topics you want to cover.
- Pay someone to interview you and record it on Instant Teleseminar.
- Provide the podcasts and teleseminars to a transcriber.
- Once transcribed, your content becomes an editing and transition job rather than writing a book from scratch.
- Get a proofreader to clean up your draft.
- Have a book designer to make a nice cover.
- Submit to Amazon CreateSpace.
Clients want to view you as an expert in your field so that they are confident in making your business their final selection.
For more tips on getting your website to sell, visit Adam’s website Help My Website Sell
This is a transcript of a recorded live presentation. It is in spoken-word format. While we have cleaned up the transcript a bit for easier reading, it’s not in edited written-word format.