When it comes to marketing a law firm, there are many effective marketing techniques. A lot of lawyers fail to get new clients because they are spending money on the wrong business development activities or don’t put enough time into it or connecting with their potential clients. If your numbers are low, consider these effective techniques on marketing a law firm.
High Quality Content
First, when it comes to your online presence, you want to represent your law firm office with high quality content. This includes both verbal content as well as video and images.
Only Spend Money on Measurable Marketing
If you can’t somehow measure the results of your method, don’t do it. In order to be successful, you need to be able to measure everything. This ensures that you are able to weed out what doesn’t work.
Determine Responsibilities for Marketing A Law Firm Within Your Office
If your law firm office has this option, decide who is going to be the person to evaluate the effectiveness of your marketing efforts, be it a paralegal, office secretary or yourself. The individual who takes on this responsibility will need to also be responsible for follow-up.
Start With Your Clients
One of the most effective ways of marketing a law firm is to focus on your current clients. They are the ones who are already trusting you and giving you money for your services. Get to know them better and develop a relationship with them. This can help to ensure that they will be repeat clients, and may also spread your name to others. Word of mouth goes far in marketing. Keep track of your clients. Record how many times you visit with them or meet them for meals. Trace reports to determine how many opened new files with you. You can measure this.
Focus On Your Clients Immediate Needs
When a potential client comes to you, make sure you know what their immediate needs are and help them. This doesn’t mean that you need to help them with something related to the service you will be providing them. Go beyond that. If your client needs to find a place to get their car serviced, be the source of information. They will trust you and will also talk about it.
If you have a blog, be sure to include information that is truly useful to your law firm office targets. Don’t spend all of your time writing about how great your firm is. Also write unique content. Get help from someone experienced in SEO and content marketing if you need to.