A lot of lawyers aren’t able to secure new clients because they don’t do enough activities that will develop business. If they do, they waste time on the wrong services or activities which prevent them from really connecting with potential clients.
Here are some of the most effective ways to market a law firm and secure a steady client base.
1. Choose a specific type of law to practice.
Instead of being a law firm that takes on a variety of practices, set yourself apart by choosing one type of law to specialize in. For example, you can focus on tax-related issues. When a possible client is looking for a lawyer, they tend to have a specific problem in mind. They are more likely to trust a lawyer when they know they focus on that type of law, instead of one who has several different areas of practice.
2. Choose a specific niche
You’ve chosen a type of law to specialize in, now you want to take it one step further. You’re going to want to differentiate your firm from others by choosing a niche within that branch of law.
Let’s say that you’re a business lawyer. You want to focus on a specific type of business, such as retail or manufacturing. Or maybe you’re an immigration lawyer. You can focus on attracting clients from a specific part of the country or region. You want to make sure that any potential clients know that this is your focused area of expertise, and you can do that by advertising it on your website and promotional materials.
3. Create a list of clients and referrers
One of the most common mistakes lawyers makes when they are trying to think of ways to market a law firm is by trying to do too much all at once. Instead of trying to take on too much at once, create a list of prospective clients and people who could refer you to others. Some of this will occur during business operation. Instead of contacting everyone on your contact list right away, you can keep your list at the top of your mind through your day to day routine, which could lead to a larger referral list and healthier business altogether.
4. Create a useful website
For those who are looking for ways to market a law firm that is just starting out, you should definitely look into starting a website. The site will showcase what you can do for possible clients. You do that by clearly stating what you specialize in. If you offer a variety of services, you’ll want to outline what those services are. Your site should also offer useful resources too. This could be anything like a free ebook or maybe even use a link index of essential information about your area of expertise.
5. Network with local businesses by volunteering your time
You can reach out to other businesses in your community. When you are active in the community and helping others, you are more likely to get referrals and even new clients. You can network in your community by asking for business cards or providing referrals to other businesses.